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Honda: The Calm That Builds The Storm
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Digitas UK has devised the latest iteration of its continuing partnership with Honda Racing F1, with a campaign entitled 'The Calm That Builds The Storm'. The work is UK-led, but with global reach, with Digitas responsible for strategy, creative and media execution. The film shows the quiet, meticulous work that goes on behind the scenes to create the Honda F1 power unit. This is juxtaposed with the chaotic energy and sound of an F1 car pushing racing to its limits. The idea behind the campaign is to show how every minute adjustment in the lab has an explosive impact on the track, inspired from when Pierre Gasly, driving the Honda F1 Power Unit, beat Lewis Hamilton to a podium finish at the 2019 Brazilian Grand Prix with a difference of just 0.062 seconds. Digitas and Honda have partnered to create a real-footage, seasonal kick off and it represents a break from the animation style leveraged in 2019.
Strategy Partner: James Whatley Related |
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