Red Star FC: The Third Shirt

French football club Red Star with agency BETC has released its version of the third shirt as a tribute to fans and to thank them for their continuous support. Instead of launching a traditional third shirt like other, bigger football clubs, Red Star created a temporary tattoo of the club’s logo. These stickers were then distributed to fans for just 50cents during the game. The tattoo is placed on the chest, playing with the club’s slogan ‘our heart, our strength’ - the club is forever in (and now on) their hearts. Red Star is from a working-class area in Paris. It had some successful years however now plays in a lower division, though fans still support it fiercely. Their pride comes from their working-class values, not from appearance or money. And so, instead of using a third jersey to make millions like other clubs, Red Star created ‘The Third Shirt’ to pay homage to its fans and their unremitting loyalty.