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Web Film
Smooth-E / Friend of Women Foundation: No Colors Last
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In Thailand, 83% of women experiencing domestic violence and abuse use make-up to cover their bruises. However, the hiding increases chances of being abused over and over. VMLY&R Thailand and Smooth-E in collaboration with "Friend of Women Foundation" would like to encourage domestic violence victims to uncover the covered truth by speaking out since it's the only way leading others to help them. "No Colors Last" campaign launched with a heartbreaking online film which let the real victims using Smooth-E cleansing oil with serum to reveal their untold story to loved ones for the first time. The film has been publicly widespread throughout social media platforms and become the most engaged campaign that Smooth-E have ever done. Moreover, the number of victims making a call to the foundation are increasing rapidly.
Trong Tantivejakul / Chief Executive Officer |
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