Coors Banquet: Backstage

The latest work from Coors Banquet and Mekanism Chicago tells the history of Banquet as the beer that has been 'Stolen, Smuggled and Sought After since 1873' and highlights the coveted nature of the beverage, a historic brand that has rich history in Colorado and beyond. Each spot features a way in which the beer has been tracked down over the years, whether smuggled backstage at a concert, or carried over state lines in the dead of night.