CONSINA: Wild Life Bear

THE BACKGROUND
A carabiner is a specialized type of a metal loop with a spring-loaded gate used to quickly and reversibly connect components and widely used in rope-intensive activities such as climbing and outdoor activities. In this case, we want to communicate everything will never let go with the strongest carabiner from Consina.

THE IDEA
We have drawn inspiration from wildlife iconic predators and their prey – and how they would “NEVER LET GO”

THE EXECUTION
We create a story of wild animal hunting its prey such as Bear hunting Salmon fish, Crocodile hunting duck and Eagle hunting a rabbit with a real rope and real carabiner to analogized the USP of carabiners.