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Ambient
Mother’s Recipe: #PerceptionBadlo
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Mother's Recipe, one of India's leading FMCG brands has created a powerful vox-pop in collaboration with Social Panga, that questioned the stereotypical comments targeted towards women on International Women's Day. Mother's Recipe being true to its ideology, staunchly believes in supporting and treating women equally. To commemorate women's day the company came up with a unique campaign '#PerceptionBadlo' to address the stereotypical prejudices associated with women. The campaign was a shout-out to challenging gender stereotypes, where different people gave their opinion on the change they want to see. Instead of the sexist remarks, the type of comments that they would really like to make. This campaign encouraged common people from different walks of life to share their views and opinions.
Cinematographer: Shwet Priya Related |
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