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OVO Energy: The Home Front
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As part of the UK's journey to net zero carbon living, leading independent energy provider, OVO Energy, has launched an advertising campaign that optimistically highlights what we can all do to reduce our collective carbon footprint, tackle climate change and preserve our world for future generations. Created in partnership with creative company, 20something, the aspiration for the campaign is to provide much-needed optimism and a sense of agency to a population with rising eco-anxiety, reinforcing the belief that although individual actions may not feel significant, they really can make a difference when we act together. Revealing that an individual's home energy accounts for a significant 26% of their carbon footprint, the campaign is designed to show that our homes give us a powerful opportunity to act against climate change. By choosing a carbon neutral energy plan and working to reduce energy waste, we can all take our homes on a journey towards zero carbon. If all UK households took the steps to make their homes zero carbon, this would equate to saving 101,193,391 tonnes per year, which is equivalent to 22% of the UK's total carbon emissions.
Production Manager: Cat Irving Related |
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