Santander: Fitness

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• Category Travel, transport & tourism
• Client Santander
• Agency mcgarrybowen London
• Production Rock Hound
• Country United Kingdom
• Uploaded 19 March, 2020

Credits

• 
  Director
  Amy Becker-Burnett & Sandra Clua
• 
  Executive Creative Director
  Angus Macadam
• 
  Creative Director
  Angus Macadam
• 
  Agency Producer
  Elaine Coyle
• 
  Agency Producer
  Anya Culling
• 
  Production company
  Rock Hound
• 
  Production Company Producer
  James McLaughlin

Other credits

The concept, devised by McGarryBowen London and developed in collaboration with Rock Hound and Big Buoy, consists of five instalments, each one featuring a character profile relevant to Santander’s target audience with a unique London lifestyle.



From student to professional, gym-goer to urban socialite, we follow each character on their journey from scene to scene as an animated London skyline emerges.