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HomeLight: Cora Explains Selling with HomeLight


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In the best of times, and these are crazy times, selling a house is hard and a mistake can cost homeowners thousands of dollars. This creates stress — 89% of home sellers found the process stressful according to a recent study by Homes.com. How does one even get started? The answer is HomeLight. HomeLight is dedicated to simplifying selling a home and, in order to reach potential home sellers, HomeLight launched its new TV ad campaign, “Selling Starts at HomeLight” on Sunday. Using humor and straight forward product explanations, HomeLight’s new ad campaign demystifies the home selling process. Together, the spots showcase HomeLight’s range of products and services designed to help home sellers find the best options for their personalized needs. The ad campaign, which will air nationally, positions HomeLight as the de facto platform for all sellers across the U.S.
Credits Other credits

Executive Producer of Post: Zach Hobesh.

HomeLight Strategic Direction: John Van Slyke

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