A few years ago, the Finnish government reacted to the arrival of Uber by making a new taxi law. Chaos ensued and even fistfights broke out between cabbies at the taxi poles. 02 … read moreTaksi is a new start-up, which provides the taxis of all companies in one mobile app. To highlight how the app has made the physical taxi pole obsolete, 02 Taksi's campaign features a pole with the taxi sign 'half-mast'. The TVC, directed by Vesa Manninen and produced by TBWAScreen, features a bitter old taxi pole reminiscing its good old days. Surrounded by parties and people, it used to be something people could, quite literally, lean on when they felt lost.
read less...
