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Web Film
Ryobi: People and Power Tools That Won't Quit
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Power tool brands rely on gender stereotyping, sexism and feature men in commercials to sell products to manly men. But the reality is that women are the key drivers of DIY purchasing decisions. Which is why Ryobi, Africa's largest power tool brand partnered with a different 'man,' Kristen Landman in this campaign.
Agency: Retroactive, South Africa.
Account Director: Megan Schoeman Related |
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