Markea: IF YOU CHOOSE WISELY, YOU QUESTION IT.

We ask ourselves, what does society think marketing is for?
The answer was: Not at all.

People believe that marketing and advertising come to invade their lives, to make more consumption or to generate buying impulses. The objective of this campaign is to convey the positive aspects of marketing. It makes them choose well, that they know a product or service, that they make important decisions, that they consume sustainable products, that they question a political party and, above all, the power to choose better before buying.

This piece summarizes the campaign messages through photos and texts. In it, purchase decisions, choice decisions or questions that affect the future of the planet are represented conceptually. Choosing glass over plastic implies a sustainable decision, choosing a car or other environmental impact or choosing a product made here or in China affects the economy.