Tochka Bank: Creative Rebellion

Craving for change is in the air in Russia. Entrepreneurs have always been the game-changers and creators. With its new ad campaign, via Voskhod Agency, Tochka Bank supports and inspires them to go on with their fight against all odds to make the world around them a better place. Equal wages, fair prices, healthy competition are the values worth fighting for. Everyday entrepreneurs choose to fight with their businesses. Creative rebellion - their everyday routine - is the core idea of Tochka's advertising communication. The Bank encourages to be brave, fight, improve and develop. Say it with your business.