NHS: Stay Home, Protect the NHS, Save Lives

Following the British prime minister Boris Johnson's televised announcement on Monday, in which he imposed stricter measures to slow the spread of Covid-19, the NHS has launched the next phase of its public information campaign. The prime minister addressed the country at the start of the week, describing the coronavirus as a "moment of national emergency". He urged people to stay at home, listing the few circumstances in which it is acceptable for Britons to go out. To further clarify these new measures, the NHS's incumbent ad agency MullenLowe has created the next phase of the coronavirus campaign. The TV and social video components feature the chief medical officer, Chris Whitty addressing the country directly.