Sport England: Join The Plant-Side Pedalling

A national campaign to inspire people to stay active during the coronavirus (COVID19) outbreak has been launched by Sport England today. With people mostly confined to their own home following the latest government advice, Sport England's 'Join the Movement' campaign, created by FCB Inferno, will give people fun and creative ideas on how to get active at home and encourage them to share their own experiences and join the movement online using the hashtag #StayInWorkOut. Launching with a strong social and digital presence, the campaign will have its own online hub to give access to a range of home workout options – including existing free exercise content and advice from organisations such as the NHS, and workouts from popular fitness brands and influencers such as Les Mills on Demand, Joe Wicks (The Body Coach) and FiiT, many of whom are offering free content and extended trials to help people get easy access to home exercise. The campaign will also encourage people to go outside close to where they live for one session of exercise a day, alone or with their household, as the Prime Minister set out earlier this week, whether that’s simply for a walk, a jog or a cycle.