Simparica: Stop ticks and flea infestations fast with Simparica

Orchard has created a new campaign for flea and tick treatment brand Simparica.
When it comes to fleas and ticks, time really is of the essence. When fleas unexpectedly land on your dog, if not dealt with quickly enough they can reproduce and infest your carpet, furniture and bedding. It can take months to get rid of them and a single paralysis tick can be deadly to your dog. Simparica works fast to kill fleas and ticks before infestations occur or toxicity sets in. The new campaign by Orchard wanted to highlight this, and to ask pet owners to shut out infestations before they start.

Says Tim Condrick, creative director, Orchard: “Parasites can get out of control quicker than you think, you’ve got to act fast. This campaign brings to life the clear advantage Simparica offers. Simparica works fast, stopping deadly paralysis ticks and flea infestations before they can become a problem.”

Says Neil Wilson, marketing manager, Zoetis: “All dogs should be protected against fleas, ticks and other harmful parasites year-round. Fleas and ticks cannot only cause harm and discomfort to dogs, they can disrupt family life, too. Our new campaign sets to remind owners that using a fast-acting preventative such as Simparica is the best course of action.”

The TV campaign will be supported by social and POS and aims to highlight the value of Simparica’s “speed of kill” to pet owners to induce consideration and trial.