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Web Film
Innocence in Danger: The Letter Of Demotivation
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Innocence in Danger wanted to reach companies to make them realize they should be a part of the fight for child protection. Since traditional awareness campaigns didn’t have any impact on them, we had to find a new way to communicate. So we decided to address our campaign directly to HR managers and talk to them about adults – so potential employees - rather than children. With an overall budget of €4000 euros only, media included, the campaign had different levels of impact.
Client managers : Homayra Sellier, Sandra Bellariva, Isabelle Constant Related |
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