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Krungsri First Choice: Tent


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Every year, there are increase in numbers of Thai people struggling with credit card debt. Especially with the group of Gen-Y populations who tempted to have overspending habits. And without thinking about their future’s financial, consequences to negatively impact on their credit scores. Krungsri First Choice Credit Card as a bank that stand for best financial friend. We aim to help Gen-Y not to sink into overwhelming debt with our newly created application’s feature to help warning our friends to be cautious with their spending. Then we created the films sending our messages to Gen-Y people that they will always have a friend on their side and supporting them to have healthy financial credit. Krungsri First Choice. Where good credited people begin.
Credits Other credits

Account Management Director: Rathawan Sukanake

Account Director: Pattra Ketsamathi

Account Executive: Naphat Chiangrat

Agency Editor: Thasana Khaothong, Kemachad Gunpai

Associate Strategic Planning Director: Nareerat Rattanachaisuwan

Strategic Planner: Praewpakorn Chumsainaayudhaya

Strategic Planner: Arnon Kanchanapun

Photographer: Cai LianJie

Editing Company: Matad Co., Ltd.

Editor: Sippanart Olarnsaritkul

Retoucher: Watcharapong Pongsuwan

Music Company: Mellow Tunes Co., Ltd.

Sound Production Company: Pumpumpumpum Co., Ltd.

Post Production Company: One Cool Co., Ltd.

Media Agency: Initiative

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