TV ad: Chevrolet: Don't Use Chevrolet

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Chevrolet has always encouraged people to leave home and look for new roads, but at this crucial moment ask to do the opposite, because sometimes the best way to find new roads is to take none. Do not leave home. Do not use your Chevrolet. This is the brand's new campaign, created by WMcCann through its exclusive customer service division Commonwealth//McCann.

Category Automotive
Client GENERAL MOTORS DO BRASIL
Agency WMcCann, São Paulo, Brazil
Country Brazil
Uploaded 3 April, 2020

Credits

Chief Creative Officer
Hugo Rodrigues
Chief Creative Officer
André Marques
Creative Director
Fernando Penteado
Creative Director
Eric Sulzer
Creative
Felipe Racca
Creative
Leonardo Razeira
Chief Operating Officer
Kevin Zung

Other credits

Planning VP: Renata Bokel

Planning Director: Leandro Peralta

Social Media: Isabela Dias

Service: Danilo Ken, Joana Campanelli, Stefano Begliomini

Media VP: André França

Media Director: Jodson Ferreira

Media: Daniel Gebara, Karen Kirizawa and Igor Souza

BI: Fernando Cardoso, Renan Chagas and Alexandre Costa

Projects: Margaret Siewerdt e Vanessa Mota

Public Relations: Kerena Neves e Bruna Ramos

Production VP: Tato Bono

Integrated Production: Renata Ruas, Nathan Marino and Manoela Amorin

Chevrolet: Don't Use Chevrolet

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Chevrolet: Don't Use Chevrolet

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