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Top 6: April 8th 2020
Interactive
BT Group: BT Code a Cake
Top 6: April 8th 2020
British multinational telecommunications company BT Group and independent global digital creative agency AnalogFolk have today announced the launch of ‘Code a Cake’, an experience that gives parents and children control of a fantastical bakery staffed by robots, and introduces both to the simple concepts of coding. BT launched their new ‘Beyond Limits’ brand platform at the end of last year, with the ambition of reflecting the changing nature of BT and helping consumers once again recognise the brand as a fundamental part of the fabric of the nation. One of the initiatives of this new positioning is BT’s commitment to teach digital skills to 10 million people through its ‘Skills for Tomorrow’ programme. Code a Cake was conceived and built by AnalogFolk to help drive awareness of the brand ambition with a broad audience. It also ‘walks the walk’, delivering digital skills through the experience itself, by way of a coding tutorial unlike any other. Instead of getting caught up in an overly techy world, Code a Cake taps into the UK’s love of homely shows like Bake Off – where part of the fun is seeing culinary experiments go wrong. The digital experience takes the sometimes mysterious and intimidating word of coding, and makes it accessible through the metaphor of baking a cake. Parents and children play with code that relates to ingredients and recipe steps, and then enjoy the often messy results, as robots follow the programmed instructions. A real physical kitchen, with five custom-built working robots, was created to help young and old connect their choices of code to real world effects, but without any of the fear of making mistakes.
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