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Karlovacko: Stay In Your Crate
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Karlovacko is Heineken Croatia's beer brand which has adapted its successful campaign Among Your Own to promote the new social rules for fighting coronavirus disease (COVID-19). The adaptation communicates the importance of reducing physical contact and staying at home in your crate - among your own.The Among Your Own communication platform, made in collaboration with Bruketa&Zinic&Grey, was first launched a year ago. It is based on the importance of belonging, understanding, tolerance and acceptance by others. How does the story go in the age of coronavirus, take a look in the video which gained over 1,5 million views on all digital channels.
Marketing Director: Filip Rabuzin |
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