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Emirates NBD: #AloneTogether
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Amidst the lockdown in the UAE, in these testing times, Emirates NBD has launched a series of initiatives and measures to help alleviate financial pressure on people and businesses and also, a series of initiatives to help people bank contactless and from home, helping us stay home and stay safe.
With the city and the country (and most of the region) going into lockdown mode, earlier this week, the bank has immediately created and shared a message of optimism with people across the UAE and beyond. The film, as part of the overall initiative titled #AloneTogether, comprises shots of closed doors, entrances and windows, resonating with how most of us are feeling, alone, behind those doors, yet also sharing that in choosing to be alone, we can, in fact, be even more together; reinforcing social solidarity in a time of social physical distancing.
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