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Top 6: April 15th 2020
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Marie Curie: Hold OnTop 6: April 15th 2020
The charity Marie Curie has launched an emergency appeal campaign with work created, at no cost, by Saatchi & Saatchi to raise the donations it needs to fund its vital work caring for terminally ill people during the current crisis. Marie Curie and Saatchi & Saatchi are appealing to advertisers and media owners to donate media space unused due to Coronavirus for the campaign. The 'On Hold' campaign, which will run across radio, print, social media and soon hopes to run on tv - reminds the nation that while Coronavirus has put everything on hold, from theatre and sports to holidays and weddings, end-of-life care cannot be put on hold. The radio ad is voiced by Marie Curie ambassador, and actor, Jim Carter of Downton Abbey fame, with soundtrack donated by Tom Odell. The deeply poignant campaign uses imagery, including an empty stadium and deserted museum, to illustrate how our way of life has changed. These images are followed by the statement: “Not everything is on hold” and an address from Lin, a woman with terminal cancer, saying she doesn’t know how long she has left to live.
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