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Experiential
Mumbai Police: #MainBhiMumbaiPolice
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Social distancing and staying home are the need of the hour and it's highly impressive how most citizens abide by the government’s advisory to fight Covid-19. For the city that never sleeps, Mumbai Police have been doing exceptionally great work towards ensuring the safety of every citizen. However, in a city that houses close to two million people, it can get daunting to physically ensure every citizen stays put inside their homes. To strengthen its fight against Covid-19, Mumbai Police - along with Lowe Lintas and Mogae Media - got Mumbaikars to shoulder this huge responsibility with the force. #MainBhiMumbaiPolice, an idea conceived by Lowe Lintas, got Mumbaikars to consider themselves an extension of the force by taking on the highly responsible task of self-policing, thus ensuring that their family members stay inside their homes and keep everyone safe from any risk of infection.
Account Management: Anaheeta Goenka, Geetanjali Saini, Amla Nair Related |
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