Tencent: Book

Tencent is China’s top Internet-based platform and technology company; it cooperates with famous schools and enterprises to provide young people with free internship experience projects. The brand hopes to create a series of impressive posters to communicate with youth.

We dig into the internship content provided by enterprises, combined it with hobbies and interests of youth, and used an exaggerated visual expression. Swim in the night-shrouded water, spend a night with whale sharks, various fish are formed into waves; the picture embodies a project of having an overnight camping experience in Chimelong, exploring the secret of the ocean kingdom. A ball is held by a basketball star; there is a television broadcasting studio inside the ball, representing the internship opportunity to join the FIBA broadcasting team and meet the star's face to face. A huge gentleman stands in the art hall, looking like speaking eloquently, showing how you could follow the curator to explore British V&A Museum. Like in artist Escher’s psychedelic space, the robot is surrounded by a streamlined staircase, which leads directly to the back-lit tunnel, expressing Tencent scientists that reveal the mystery behind AI. Through a series of posters presenting different internship experiences, we hope that young people will become interested in joining internship programs.