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Integrated
City of Chicago: We Are Not PlayingThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
“We Are Not Playing” is an integrated initiative, created in partnership with the City of Chicago and FCB, that leverages the influence of Chicago’s professional sports teams and their players to drive compliance with the statewide Stay at Home order, directing residents to keep themselves and their neighbors safe from the spread of COVID-19 by staying home.
Each of Chicago’s hometown professional sports teams – including the Chicago Bears, Blackhawks, Bulls, Cubs, Fire, Red Stars, Sky, White Sox – signed on to the initiative. With a consistent thread of design and message, the campaign is a message of unity through the city’s on-the-street assets, the far social reach of Chicago’s sports teams and their players’ influence.
Agency: FCB Related |
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