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“We Are Not Playing” is an integrated initiative, created in partnership with the City of Chicago and FCB, that leverages the influence of Chicago’s professional sports teams and … read moretheir players to drive compliance with the statewide Stay at Home order, directing residents to keep themselves and their neighbors safe from the spread of COVID-19 by staying home.
Each of Chicago’s hometown professional sports teams – including the Chicago Bears, Blackhawks, Bulls, Cubs, Fire, Red Stars, Sky, White Sox – signed on to the initiative. With a consistent thread of design and message, the campaign is a message of unity through the city’s on-the-street assets, the far social reach of Chicago’s sports teams and their players’ influence.
read less...Agency: FCB
President, FCB Chicago: Kelly Graves
Chief Creative Officer, FCB Chicago: Andrés Ordóñez
EVP, Director Production - NA: Kerry Hill
VP, Creative Director: Brian Wood
Creative Director: Mike Beamer
Associate Creative Director: Mitch Chmielarz
Senior Copywriter: Anastasia Kelly
Senior Art Director: Jason Getty
Art Director: Eleana Daniel
Art Director: Armon Mayo
Copywriter: Jack Rogosin
Copywriter: Sean Broderick
VP, Director of Production: Joe Tipre
Producer: Sandra Sanchez
Director, Digital Product Analysis and UX Design: Michelle Oben
Associate Director, Project Management: Melissa Gonzales
Account Supervisor: Courtney Belcastro
Social Manager: Brandy Francis
Lord & Thomas:
VP, Studio Director Roman Mendez
Sr. Editor: Steve Mach
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