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Co-op / FareShare: Donate
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Co-op has announced a major multi-million-pound boost to feed the nation during the ongoing Covid-19 crisis. The convenience retailer has pulled its Easter TV advertising campaign, which was originally promoting its chocolate eggs, and donated the airtime – worth £2.5 million – to fight hunger by promoting the work of charity FareShare. In partnership with FareShare, Co-op has created a new charity TV ad which is a tribute to the local heroes who are playing their part in feeding the nation during the Covid-19 crisis. To be relevant in the current Coronavirus climate and adhere to Government guidelines on isolation, the ad features real Co-op staff from across the country all delivering their lines through a video call format. The content is taken straight from the call and includes increasingly common video call mishaps such as a failing microphone and kids in the background.
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