Studio Brussel: Marta

Over the past few years T-shirts of iconic metal bands such as AC/DC, Iron Maiden and Mötorhead have become popular fashion items for anyone but metal heads. Belgian radio station, Studio Brussel decided to play on this fact to draw a bigger crowd to its annual metal special called, The Loudest List (De Zwaarste Lijst in Dutch). The call to action of the campaign is simple: time to listen to your T-shirt.

Kendall Jenner, sister Kim Kardashian, bestie Gigi Hadid, co-socialites Justin Bieber and Harry Styles, have all been spotted in vintage metal band tees. The tees became even more mainstream when big retailers like H&M and Zalando started mass producing them. Instagram is flooded with selfies of babes and hunks in metal shirts (just look for #bandtee and see for yourself). Some even publicly stating that they have no idea who the band on their T-shirt is. Time to do something about that, Belgian radio station Studio Brussel thought Last week Studio Brussel launched a print series and a TV-campaign featuring local fashion influencers wearing metal band shirts. On Twitter, they tagged international celebrities who were spotted in metal band shirts, to get them to listen to The Loudest List. The radio station even proposed to Zalando to only allow real fans to buy metal band shirts by making buyers do an online test before they could actually purchase the item. Here's to educating influencers about metal. If you know one, tell them to The Loudest List on stubru.be this Sunday. They might even like it!