US rapper, actor and superstar Snoop Dogg is set to appear in the first 2008 series of cinema commercials for Orange, via Mother London, designed to remind people to turn off their … read morephones before the start of a film. The illustrious ‘Gold Spot’ is the 65 second advertising space before a film starts and is considered the most valuable media space in British cinema. The Gold Spot ad series reinforces Orange as the number one brand associated with film in the UK.
Previous spots have featured stars such as Michael Madsen, Mena Suvari, Val Kilmer and Macauly Culkin, all taking starring roles. Dylan Williams, Strategy Director, Mother said. “You know when you’re making great ads because they’re fun to develop and top people want to be part of it. We didn’t need big money deals to get Snoop onside. He got involved because he liked the campaign and liked what we were doing. And we think this shows in the end result.”
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