SA Health: Stop the Flu Before it Stops You - General

In the current era of coronavirus, it’s easy to forget the dangers of conventional influenza.

With flu season approaching, we developed a series of radio spots to remind at-risk groups of the importance of getting immunised.

Under the banner of ‘Stop the flu before it stops you’, these spots employed audible flu symptoms to literally stop the voice over.

This bold audio disruption made radio the perfect medium to bring our message to life.