Whirlpool: Chore Club

Digitas, the Connected Marketing Agency, in collaboration with Whirlpool, announces the launch of Chore Club, a social media-focused response to nationwide school shutdowns. Chore Club helps parents by providing creative ways to make the chores of cooking, cleaning and washing part of their children’s new stay at home learning routine and suggesting fun ways to teach everyday life skills. Using Instagram, Pinterest, and Whirlpool.com, instructional posts are tagged with #ChoreClub; followers are encouraged to share their own at-home creative solutions using the hashtag. Since March 27th, content has been organically shared on feeds, allowing for Digitas to track engagement and follower counts on Instagram and Pinterest as well as user-generated content shared by followers’ personal accounts with the #ChoreClub hashtag.