HDFC Bank: The Safety Grid

HDFC Bank has launched its HDFCBankSafetyGrid campaign in India to encourage and reinforce social distancing. Using the outer grid of HDFC Bank logo that is synonymous with trust, the Bank has created physical markers on the ground to help people maintain the World Health Organisation’s prescribed “social” distance while waiting in queues at a shop or an establishment. After a successful pilot in Kolkata, the Safety Grid campaign has been launched in Mumbai, Delhi, Bengaluru, Kolkata, Hyderabad, Pune, Chandigarh and Bhubaneswar. 'The Safety Grid' will be painted in front of the space leading to various retail outlets such as pharmacies, grocery stores, and ATMs, among others. Each grid will be placed at an optimal WHO prescribed distance of 1 meter from each other. To begin with, "The Safety Grid" will be implemented at over 4,000 essential services stores across the 8 cities. So far, it has been implemented at over 1,750 essential services stores.