Yan Ji You: To Everyone’s Western Art History

Yan Ji You is a China’s famous chain bookstore brand. The company wishes to enhance its brand name and attract more consumers by way of producing a new series of posters.

The brand gene of Yan Ji You is a ‘unique reading philosophy’, therefore we use unique forms of artistic expression, to make consumers re-understand the books from different perspectives. We pick 8 different types of books from bookstore bestsellers, including Children, Financial management, literature, science fiction, psychology, art design, life aesthetic, etc., reappear the classical scene of the books three-dimensional by creating a series of posters which have strong visual impact. The illustration of a bug lying on the bed designed based on Franz Kafka’s “The Metamorphosis”; A scary wolf crawl into the chimney, based on famous British fairy tale “Three Little Pigs”; Magician Houdini's escape art, pregnant robots, one-legged brides, bearded women, are based on Shuji Terayama’s fantasy fiction “Fushigi Library”, and so on. Through this series of interesting book guessing posters, the ‘unique reading philosophy’ of Yan Ji You Bookstores has been illustrated to consumers.