TV ad: PSA: Excelsior #EverUpward

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Directed by Elle Ginter and Stephania Dulowski, Excelsior #EverUpward is a three-minute film that is the culmination of numerous sleepless nights spent driving through NYC at the height of the quarantine. The film was created in an effort to positively reflect moving forward and highlight what New Yorkers miss most at the centre of self-isolation. The film encapsulates the themes surrounding their week: "We miss you. We love you. We’re thinking of you," heard in countless phone calls, Zooms, FaceTimes, and Governor Cuomo’s address to NYC. Both NYC-based Stephania Dulowski, editor at Exile Edit, and Elle Ginter, represented in the UK by FAMILIA, felt their worlds and schedules abruptly halt in mid-March, along with millions of others in NYC. Elle and Stephania decided to film every night, driving around an empty Manhattan and shooting on their phones through the window, occasionally getting out and distantly chatting with strangers.