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Kuaile Pie: Tender Heart - Black BoxerThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Kuaile Pie is a snack brand making a chocolate layer cake. The key sales point of the product is the tender cream filling inside the pie. They would like to emphasize the key sales point on a group of posters, to attract consumers to choose them.
We proposed the idea of ‘Tender Hearted’ and shot a group of photographs under the theme. In the photograph there are two strong black men with beautiful muscles, one is wearing a pair of boxing glove but knitting a white baby sweater, another one looks like he is feeding the white baby. The concept of ‘Tender Hearted’ shows two kinds of meanings here. The tough guy could have a tender heart, and our black Kuaile Pie also has the white cream filling as the ‘Tender Heart’.
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