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Toyota: Stay Home, South Africa. And Stay Safe.
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In a 30-second mini-film created in record time by its long-standing communications partner, FCB Joburg, Toyota South Africa is urging the country’s drivers to give up driving during the COVID-19 lockdown. Briefed to reinforce the fact that Toyota moves South Africa every day while urging the country’s citizens to hang up their car keys and stay put, the agency responded with a montage of the current Toyota vehicle line-up followed by images of car keys being placed on tables and, suddenly, empty streets.
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