PSA: #MyHeroes

The #MyHeroes campaign’s purpose is to show our collective gratitude to those who are going out every day to save lives, protect our health, and ensure essential supplies and services continue. The campaign will highlight the beauty of connectivity, at a time where physical human connection is limited; showcasing powerful messages of love and thanks for Key Workers; from Farmers to NHS workers, to Teachers, Pharmacists and Delivery Drivers. The time is now to name the people in your life who you feel you need to show your respect, and appreciation to, and through the #MyHeroes campaign, all you need to do is tweet those words. #MyHeroes marries social media to digital OOH, making sure that the people who most need to see, and send these messages, will be able to do so: tweets will appear on digital screens across the nation. An illustration of the digital screen, and how the message has appeared, will then be sent to the person so they can share their support further through social media, and – most importantly – show their hero their appreciation. So far this campaign is supported by Boomerang Media, Clear Channel UK, DOOH.com, Hi! Street Digital Media &, Kinetic UK, Ocean Outdoor and Open Media. At a time when many are looking to show their appreciation to the heroes in our lives, the #MyHeroes campaign gives people the opportunity to use the public nature of OOH to support those local heroes making a difference. The campaign is also being run in Ireland.