Infotagion.com: False Facts Spread Fast

M&C Saatchi is launching ‘Find the Truth. Isolate the Lies’, a myth busting campaign that seeks to change the way people see the sharing of stories and ‘advice’ about coronavirus; reframing it from being something that ‘might be helpful’ to something which poses a serious threat to the health and wellbeing of their friends and families. The campaign will also enable members of the public to check the facts by tagging dubious posts with #isolatethelies, a free service offered by Infotagion. Infotagion is a free-to-use, independent fact checking service, set up by Damian Collins MP, the ex-chair of the Culture, Media and Sport select committee; and Iconic Labs. The free service is managed by the founders of Iconic Labs, who are leading the direction, distribution and amplification of the campaign across traditional and social media. The ads feature bold typography, seeking to liken misinformation around Covid-19 to an infectious disease. The lead headline ‘Misinformation is also a disease that kills’ will run alongside other messages including ‘False facts spread fast’, and ‘Lies are contagious too’. False stories currently circulating on social platforms are being used at launch, but the campaign will confront new, emerging myths as they become problems in the future.