Adam Siriraka: Student Loan Thailand: The debt collector

BACKGROUND
Student Loan Thailand is founded for youth that doesn’t have enough money for higher education to loan in order to have better chance quality of life and career.
However, after the loan were made, more than 2 million loaners disappear and leave their debts unpaid. This year Student Loan Thailand aims to collect back 30,000 million Bath, therefore, the organization decided to go for the most strict means to collect overdue payment.

IDEA
Since most of Thai people including debtors can be reached through online channel, we decided to make the online vdo to spread our message and hope that everyone will help us collect our money back by sharing this vdo.

RESULT
The number of engagement (both view and share) reached the highest number in the past 10 years. At every channels we have for contacting : call center, Line@, facebook messenger, there are more than 100000 debtors reach us per day which is 500% above our targets. And After the campaign overs 35,000 millions baths was return to STL for funding the next generations.