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Yoki: It’s Good to Get Together, Even if We’re ApartThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Yoki, a food industry with a 30-year history in Brazil, has always focused on making the moments when Brazilians connect even more enjoyable. And now that consumers are experiencing a new routine in their lives, the campaign “It’s good to get together” also gains new meaning. Showing the importance of being together, even if it is in a different way, the new campaign takes on the slogan "It's good to get together, even if we’re apart," in a new video signed by FCB Brasil. The brand launched a video produced by Stink Films that shows people interacting under the new reality of social distancing. Together, but apart, sharing messages, exchanging virtual hugs and kisses, celebrating birthdays by videoconference, taking the time to cook a meal at home and share the love with family and friends in a different way.
Strategy, creative and production: FCB Brasil. |
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