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Yoki, a food industry with a 30-year history in Brazil, has always focused on making the moments when Brazilians connect even more enjoyable. And now that consumers are experiencing … read morea new routine in their lives, the campaign “It’s good to get together” also gains new meaning. Showing the importance of being together, even if it is in a different way, the new campaign takes on the slogan "It's good to get together, even if we’re apart," in a new video signed by FCB Brasil. The brand launched a video produced by Stink Films that shows people interacting under the new reality of social distancing. Together, but apart, sharing messages, exchanging virtual hugs and kisses, celebrating birthdays by videoconference, taking the time to cook a meal at home and share the love with family and friends in a different way.
read less...Strategy, creative and production: FCB Brasil.
Amanda Fonseca , Anna Martha, Bibiana Saldanha, Bruna Pastorini, Bruna Zeferino, Caio Camargo, Cris Omura, Eduardo Gardini, Eduardo Henne, Elton Longhi, Fernanda Geraldini, Fabio Simões, Giovanna Levy, Leticia Hengles, Luiz Eduardo Doria, Paulo Moraes, Monica Oliveira, Rafael Martins, Renata D’Ávila, Ricardo Fraser, Ricardo John, Thiago Iusim.
Researcher: Guilherme Ifanger
Casting Producer: Flavia Cocozza
Executive Director: Ingrid Raszl
Production Coordinators: Paula Macedo, Rogerio Maestro, Mariana Kerche, Amanda Grell.
Post-Production Coordinators: Roberta Bruzadin, Marcela Murer
Assembly/Post-production: Victor Cohen
Illustration/Animation: Guma Nutinski
Motion Graphics/Animation: Daniel Ferro
Color Grading: Pedro Tejada
Sound Production Company: Shuffle Audio
Client approval: Priscila Pizano, Lia Rodrigues, Thamara Amorim
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