TV ad: Self Promotion: Our Favorite Things

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Production company Lucky 21 and post production Lucky Post staff are currently busy working from home. Whilst still producing content and working for their clients from home, the teams received a new creative challenge for a project unlike any other it has worked on before. Chad Berry, writer for The Richards Group, had rewritten the words to the classic song, 'My Favourite Things', to describe stay-at-home life and the things appreciated by Lucky - the request was for the team to film these things, to be a part of an ode to community; morphed but unbroken by being remote. Directors, accountants, editors, producers, audio engineers, colourists and VFX teams all embraced the call for footage, going above and beyond the ask with creative angles, multiple takes, and bonus footage.