Maple Lead Foods: Haircuts

Our latest spot with Maple Leaf Foods, titled "Haircuts", maintains the brand's voice and shares a light-hearted response to parents currently in confinement due to the pandemic. As we entered week 5/6 of social distancing measures, many families were having to resort to cutting their own kids' hair. Staying true to Maple Leaf Foods' brand platform of "We're For Real touting real food stories and demonstrating parent empathy "Haircuts" offers levity and shows parents that they are not alone in their challenges of raising and taking care of children, especially within this new territory of living in uncertain times.