Blundstone: Tough Boots to Fill

Iconic Australian boot brand Blundstone, has turned 150 years old in 2020. To mark this milestone, the Tasmanian-founded family-owned company has chosen to bring to life some of their global community of wearers in a 70-second hero spot titled, 'Tough Boots to Fill' developed by BMF Australia. Following its humble beginnings that date back to 1870, Blundstone's award-winning and much-loved boots have been tested for generations, across all corners of the world and have been worn through life’s toughest and most cherished moments alike. The brand has booted up soldiers, miners, trades people, catwalk models and Olympians, supporting them every step of the way. The campaign celebrates the individuals who have worn the boots in the past and today, inspiring the next generation of Blundstone lovers.