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Vikalp Women’s Group: Fight Another Pandemic
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The painful and harsh reality stares us all in the face. Domestic violence cases helplines had been buzzing across the country ever since the lockdown was announced. Helpless and vulnerable people were seeking urgent and desperate help. Hoping to make a difference in the lives of countless domestic abuse survivors and reassure them that they are not alone in these troubled times, ADK Fortune, a WPP company and part of Wunderman Thompson South Asia Group, decided it was time to act, now. What strengthened the agency’s resolve and propelled them into immediate action was, when a colleague narrated witnessing domestic violence in her neighbourhood. With an idea and unshakeable belief, ADK Fortune teamed up with renowned director Pradeep Sarkar and Vikalp Women’s Group (an NGO that works to combat domestic violence and discrimination against women) to bring attention to this burning issue.
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