Sheridan: Earth

Every year, 500,000 tonnes of textiles are discarded to landfill. While many fabrics have established donation and recycling methods, there’s one type of fabric which typically isn’t considered recyclable - our sheets. Sheridan decided to take the lead, introducing a category first recycling program and expanding into sustainable products. But to encourage people to think twice about their shopping behaviours, we decided to make think twice about how they see nature itself. By transforming Sheridan sustainable fabrics into effortless artistic symbols for sustainability, we showed the public the potential of recycling their sheets - even discarded linen can make something beautiful.