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Interactive
Jägermeister: Meister Drop-ins to #SAVETHENIGHT
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With nightlife and everyone involved in it under threat, Jägermeister and ENGINE have launched a global initiative to support both sides of the nightlife community during the Covid-19 crisis. #SAVETHENIGHT brings together the inspirational network of artists, creatives and bartenders whose livelihoods have been impacted, and the wonderful crowd that would normally flock to clubs and bars every week to hang out with their friends. Launching the initiative is ‘Meister Drop-ins’, a unique online talent-booking service that ENGINE have created to connect virtual party-goers with `Meisters‘ of nightlife from across the globe. These ‘Meister Drop-ins’ are booked via www.save-the-night.com where party-goers can scroll through the profiles of over 40 Meisters – from DJ sets to cocktail masterclasses, musicians to creative performers – and book them, for free, to ‘drop-in’ to their parties on Skype, Zoom or Houseparty. The Meisters are paid by Jägermeister for their appearance and when the 20-minute performances are complete, they can also be tipped by the party-goers via PayPal. Jägermeister’s #SAVETHENIGHT initiative also encompasses other activations including ‘Meister Classes’, a series of Meister masterclasses set to launch later this month.
Global Head of Marketing: Tim Jerg Related |
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