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Outdoor
PSA: Balconies Got Talent, Teaser
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In these times of social lockdown and quarantine affecting half the world, Zavalita Content, a cell belonging to Zavalita Brand Building agency in Peru, has just launched “Balconies Got Talent”, a contest inviting people to participate by showing their talent from their balconies. The project, produced in collaboration with Kubrick production house, already has several participants and can be viewed on both Facebook and Instagram as “Balcones tienen talento”. This is the only, exclusively online show due to last for the duration of the quarantine, and takes advantage of a social behavior that became extremely popular in Peru: every night at 8 PM (i.e. at the beginning of the national curfew), people would go out to their balconies to showcase their talent in singing, dancing, theater and even opera in front of their neighborhood -not to say just to applaud and cheer themselves up in these hard times.
Script: Daniel Sacroisky, Flavio Pantigoso, Juan Marcos Besagni
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