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Emergen-C: Emerge Our Best
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Everyone knows to stock up on Emergen-C, even before you start to feel under the weather. It's the go-to and much needed immunity boost - when COVID-19 struck, Emergen-C flew off the shelves. The brand saw a massive increase in sales during the first week of March alone. And as the world started to practice social distancing and quarantining themselves, organic conversation around Emergen-C also spiked. As a brand that sees the daily best-self potential in each of us, it recognized the potential for Emergen-C to play a more prominent cultural role. Right now, communities need our help to ensure they emerge their best. The work from Grey New York's key message is we will come out of this, and the world will be a different place. The idea was a seamless pivot in the campaign, from “Emerge YOUR Best” to “Emerge OUR best.” The brand saw a chance to deliver a love letter to the normalcy we crave, and the future we look forward to welcoming. Check out Emergeourbest.com to find out more about the initiative. As part of this campaign, Emergen-C will be donating funds to Americares.org, helping the communities that are in most need of aid and giving them the boost they need to emerge their best.
Associate Director/Social Media: Joseph Day |
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