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Currys PC World: Life Without Tech
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Currys PC World, the UK's largest electrical retailer, has unveiled a new TV campaign, highlighting its next day delivery service on the important tech that makes life better as the world stays at home. The ad, which debuted on Sunday 3rd May, shows the ways in which important technology is helping to support colleagues, friends, families and individuals at home amid the current Coronavirus pandemic - from working from home, to family entertainment. For its latest creative, Currys PC World enlisted its colleagues and creative partners to capture real scenes from within their own homes whilst using a range of essential technology, including laptops, tablets, vacuum cleaners and cookers to help navigate home activities such as baking, home schooling, exercise and cleaning. The user-generated content was digitally assembled to create the 30-second ad by AMV BBDO, aims to underpin the convenience of Currys PC World's next day delivery service for all the important tech needs of the nation.
Creative Partner: Colin Jones and Phil Martin Related |
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