Outdoor ad: Girls in the Game: POW!

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Top 6: May 13th 2020

Since the organisation first got its start, Girls in the Game has been helping girls find their voice, discover their strength and achieve the confidence needed to be the game-changers they were born to be. Dedicated to the whole girl, Girls in the Game programs encourage physical and emotional health to promote active minds, bodies and hearts. This year, to celebrate its 25th anniversary, Girls in the Game and the creative teams at gyro have partnered with the Wintrust Bank to create 'POW!' a mural designed by local artist Monica Klasa. 'POW!' celebrates the 50,000-plus girls in the Chicago, Baltimore, Dallas and Bloomington areas that Girls in the Game has helped empower. 'POW!' depicts young girls using sports such as soccer
Agency: gyro, Chicago